I design digital products for startups that turn users into advocates, tapping into my decade of experience as a designer and founder.
A decade of experience in design.
I work at Evercast in a cross-functional role that includes growth marketing, product design, and operations. I’m extremely fortunate to be part of a very talented team, working on such an impactful product.
Prior to Evercast, I spent 10 years doing freelance web/product design, and founded 3 different “startups” including:
- Fitcliq – a consumer mobile app to meet people with similar fitness interests
- SavvySumo – website platform for independent restaurants
- ShotCrew – started as a productized service for product photography, now a talent discovery platform
During my freelance design career, I’ve helped design and launch over 15 websites, a handful of products, and recently (March 2020) completed a large design system and component library project.
Landing Page Design/Writing
Web Application | UI/UX Design
After building the MVP for ShotCrew and talking with customers, I realized that I needed to improve the end-to-end user experience for booking a photoshoot, from communicating style goals, to selecting talent. This design is specifically for the talent selection on the web application.
Companies I've designed for
You can't afford bad design.
First off, bad design doesn’t only mean visual design. Design is a carefully crafted combination of visuals and usability.
Bad design attracts fewer users/customers, increases frustration and churn, and hurts your brand. It reduces your chances of success, and re-designs cost more time and money. I am willing to bet that you would rather not attract a horde of users that turn and leave within minutes of using your app, scattering bad reviews across the web.
Avoiding discomfort is something we humans do on a conscious and subconscious level. It’s so ingrained into the way we operate, we barely notice it. Today, people have an abundance of choices and a limited attention span. If your product even “kinda” sucks, people will decide to take their time/money elsewhere, and a company that invested into good design will gladly take care of them.
Good design creates positive ROI. It makes customers happier, reducing churn and increasing revenue/profit which pleases investors, your team (and maybe your parents too). Your odds of success increase drastically by having a product your customers love to use.
Let’s work together to create a product your users love.